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Fameel Media Kit

Empowering Families, Connecting Communities in the UAE

Welcome to Fameel, the premier community for parents and families in the UAE. We offer a vibrant platform that connects parents, fosters support, and provides valuable resources to navigate the journey of parenthood.

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Portrait of big happy family with children, mother, father, grandfather and grandmother isolated on white background. Parents, grandparents and grandchildren. Colored flat vector illustration

About Fameel:

Fameel is more than just a community; it's a thriving ecosystem designed to empower and support parents in the UAE.


With a focus on providing valuable resources, support, and networking opportunities, Fameel aims to enhance the parenting journey and foster meaningful connections among families across the region.


Fameel Communities

  1. Dubai Mums Club:
    • Established in 2009, Dubai Mums Club is one of the largest and most active parenting communities on Facebook in the UAE.
    • Total Members: 22,500+
    • Engaged Community: Daily discussions, Q&A sessions, and valuable resources shared by members.
  2. UAE Family Club:
    • Launched in March 2024, UAE Family Club is an exclusive online community and resource hub for parents and families across the UAE.
    • Expected Membership: 5,000 before 2025
    • Features: Member forums, expert advice, curated content, and networking opportunities.
  3. Fameel Membership Community (Launching End of March):
    • The newest addition to the Fameel ecosystem, the private community offers a premium space for members to connect, collaborate, and access exclusive resources.
    • Features: Private forums, member-only events, weekly kids and family activities guide and newsletter
A Big family in Several Generations Together.

Reach parents in the UAE

Share your services and offerings with families

Happy traditional arabic family vector flat illustration. Joyful muslim parents playing with little kid isolated on white. Saudi young people in hijab outfit spending time together feeling love

Audience Demographics:

  • Age: 25-45
  • Gender: 89% female, 11% male
  • Location: Dubai, Sharjah, Abu Dhabi
  • Interests: parenting, family life, kids entertainment


Become a Partner Brand

Explore our advertising opportunities

*Solo business owner/freelancers only with no employees

Business Brand Partner


Basic

Standard

Premium

Monthly rate (min. 3 months)

600

950

1250

Access to Fameel Private Community

x

x

x

Basic listing in the Partner Directory with contact information and service offerings

x

x

x

Listing on deals in Fameel Private Community (with special discount/promo code for Fameel members)

x

x

x

1 Approved ad on Dubai Mums Club or UAE Family Club Facebook Group Community


x

x

Discount on add-on marketing services

10%

15%

20%

Partnership Announcement (new partner announcement as Facebook post, LinkedIn Post and Instagram Story)


x

x

Reviews (In person reviews of experiences or services)


1 x personalised review per month from Fameel team members shared on all social platforms & Google review.

1 x personalised review per month from Fameel team members shared on all social platforms & Google review.

Featured post on Fameel Facebook



1 week

Custom VIP Partner Brand

If you are an educational institution or corporate brand, please email sofi@bolb.me for more details.

Solo Entrepreneur Partner

For freelancers with no employees


Basic

Standard

Premium

Monthly rate (min. 3 months)

200

300

500

Access to Fameel Private Community

x

x

x

Listing in the Partner Directory with contact information and service offerings in Fameel's private community

x

x

x

1 Approved posting in our Facebook community per month (Dubai Mums Club or UAE Family Club)


x

x

Discount on add-on marketing services (see table 3, Add-on Services)



10%

Partnership Announcement (new partner announcement as Facebook post, LinkedIn Post and Instagram Story)



x

Reviews (In person reviews of experiences or services)



Subject to availability

Featured post on Fameel Facebook page



1 week

Add-on Advertising Rate Card

Marketing and advertising services on ad hoc basis

Activity

Cost

Platform: Facebook Group (UAE Family Club or Dubai Mums Club)


One off post (posted by client)

400

One off featured post (pinned to page by admin for 7 days, posted by client)

600

Recommendation or review post (posted by admin)

900

Competition post (posted by client with an @everyone comment tag from admin)

900

Facebook Banner for 7 days

950

Facebook Banner for 4 weeks

2400

Terms & Conditions:

  • Package prices require a minimum 3-month commitment, and full payment must be made before the package can begin.
  • Offers and promotions can be changed on a monthly basis with a minimum of 10-day advance notice.
  • All content must be provided and must fit within our brand guidelines, custom artwork can be created by our in-house designer for an additional cost of 250AED per artwork
  • All content must be pre-approved by Fameel/CODO team
  • All Facebook posts to our community are created by outlets/brands and shared by your team. We accept all artwork for Facebook posts.
  • Reviews will be provided for complimentary experiences or services if mutually agreed upon by both parties.
  • Any competition posts must include a prize valued at least 500 AED.
  • CODO takes no responsibility or liablility in the ads shared by the client. Client must comply with UAE Advertising laws.
  • Packages can be paid via a payment link or bank transfer and are non-refundable.


Get in touch

Email:

sofi@bolb.me

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